Our Latest Thoughts and Innovations

Get the latest industry updates, tutorials, and insights from our team on everything from digital strategy to career growth.
AI
How to Get Your Brand in ChatGPT’s Training Data
By Alisa Scharf
AI
How To Create (Actually Useful) Custom GPTs for Marketing Automation
INNOVATION AND DATA
How To Create (Actually Useful) Custom GPTs for Marketing Automation
By Jordan Strauss
AI
What is Generative Engine Optimization (GEO) & how does it impact SEO?
AI
What is Generative Engine Optimization (GEO) & how does it impact SEO?
By Wil Reynolds
By Cori Shirk
By Jason Stinnett
AI
Browse All Insights
Case Study: Analyzing the Impact of AI Overviews on Organic Search Performance
Case Study / AI / Organic Search / AIOs / AI Council
Seer’s 2024 Community Impact Report: Wins, Lessons & What’s Next
Community Services
Does Being Mentioned on Top News Sites Impact AI Answer Mentions?
AI / chatgpt / AIOs / AI Council / AI Lab
How Will You Know When Open AI’s Operator Agent Hits Your Website?
How To Create (Actually Useful) Custom GPTs for Marketing Automation
AI / chatgpt / AI Council
Unlocking the Power of Customer Match: Guide to Maximizing Google Ads
Google Ads
Analyzing AI Overview Data w/ Paid Conversions: Finding When to Care
PPC / AI / AI Council / AI Study
Google Deep Research vs. OpenAI Deep Research: The Future of AI Research for Digital Marketers
AI Council / DeepResearch
Seer POV: 1 Day with OpenAI’s Operator - Is the Agent Future Here?
AI
5 Ways AI Can Improve Your User Research (& 2 Things to Watch Out For!)
User Experience / AI / UX/UI
We Built a Custom GPT to Streamline Presentation Creation—Here’s What It Does
AI / chatgpt / AI Council
Using ChatGPT's Memory to contextualize thought leader advic
Want to Rank in ChatGPT? Brute force repetition beats thought leadership, today.
Identify Regional Opportunities for International SEO with SeerSignals
SEO
87% of SearchGPT Citations Match Bing’s Top Results
Google / Bing / AI / Google Search / LLM / AI Council / AI Study
Google AI Overview Study - SEO & PPC CTR impact
AI / AI Study
AI
INTEGRATED MARKETING
Making Sense of AI in Analytics: How AI Models are Powering Today’s Digital Marketers | Seer Interactive
AI
Is Google Poised to Take the Lead in AI? | Seer Interactive
AI
AI
Categorize Keywords with Chat GPT | Seer Interactive
AI / SEO
View More AI Articles
Paid Media
Paid Media
10 Signs a Paid Social Campaign is Right for You | Seer Interactive
Paid Media
Paid Media
Using AI to Produce Animated Ads 42% Faster Than Manual Processes | Seer Interactive
Paid Media / AI
AI + TECH
Making Sense of AI in Analytics: How AI Models are Powering Today’s Digital Marketers | Seer Interactive
Analytics / AI
View More Paid Media Articles
Integrated Marketing
CATEGORY
How to Get Your Brand in ChatGPT’s Training Data
View More Articles
Browse by Category
Integrated Marketing AI + Tech Analytics and Data Innovation and Data UX and Brand
Inside Seer People and Culture Client Success Seer Guides Events & Webinars
Useful Insights and Tips, Delivered Once a Week
Sign up for our newsletter to stay up-to-date with digital marketing insights, tips, and trends.

Let's Do It

Let's Talk