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Insights / Paid Media

Paid Media

Browse All Paid Media

Social Ads vs. Display Ads: When and How to Use Each for B2B Audiences

Paid Media / Ad Testing

The Growth Plateau: Why Investing in Brand Awareness Is Your Next Strategic Move

Paid Media

Can You Prove the ROI of Programmatic Spend?

Paid Media

We Tested Meta's New Incremental Attribution setting on $1M in Ad Spend. Here's How it Works.

Paid Media / meta

Top TikTok Alternatives for Advertisers in 2025 (With Strategy Tips)

Paid Media / tiktok

Still Banking on TikTok? Here’s What the Second 90-Day Extension Really Means for Brands

Paid Media / tiktok

TikTok Is the New Google: Why Search Isn’t Just for Search Engines Anymore

Paid Media / tiktok

Are You Cannibalizing Your Own Branded Search?

Paid Media

What’s New in Google Demand Gen for 2025

Paid Media / Google Ads

From Mockups to Mindshare: How We’re Using AI to Close the Creative Gap

Paid Media / AI / Ad Creative Refresh

Audience First, Keywords Second: The Shift Search Needs

Paid Media

How AI is Changing Paid Search in 2025

Paid Media / AI

Performance Max Predictions: What Our Paid Media Experts Expect from Google’s New Reporting

Paid Media

New Threads Ads Are Built for Brand Trust, Not Outdated Paid Media Plays

Paid Media / meta ads / meta threads / meta / threads

The AI Shifts Reshaping Paid Media (and Why I'm Paying Attention)

Paid Media / AI

How to Run Smart Incrementality Tests to Prove ROI

Paid Media / Ad Testing

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