Overview
Implementation of recommendations to combat blog traffic declines led to surpassing our traffic goal by +81%.
Challenge
Our client was experiencing declining traffic to their blog for four consecutive months, despite implementing SEO-optimized content regularly to the site.
Seer’s goal was to identify the factors contributing to the organic traffic declines and provide recommendations to help regain lost traffic.
Approach
Seer began by identifying which pages were contributing the most to traffic declines. We then analyzed top-ranking competitor content to identify which elements these pages were including that Google was rewarding.
- Google Analytics: We leveraged 12 year-over-year traffic data to determine which pages declined most
- SEMRush: Seer compared Page 1 keyword rankings to identify where content could be improved
Execution
Multiple factors are contributing to the decline, including:
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Increase in competitors
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Google SERP features
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Google algorithm updates (EEAT)
To declining pages, our client added:
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Medical reviews to pages to increase authority and trust to users and search engines
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More content per section heading to boost user understanding and better align with competitor pages
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Interactive assets such as infographics and videos to increase backlinks and user engagement
Results
Comparing December to June:
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Sessions increased by +104%
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Keywords ranking in the top 10 increased by +115%
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Blog traffic surpassed goal by +81%
Want to increase organic traffic to your blog?
Let's chat about your goals and see if we can help you get users from the start.
