Challenge

How do different people, at different fitness levels with different goals find a program that works uniquely for them?

This is the guiding principle behind our client, GMB Fitness.

Before our audit, they already had a ton of great content on their site. From down-to-earth articles to exercise tutorials, this content was already getting a large share of traffic – but there’s always room for improvement!

We like a good challenge and were determined to help them reach more people with their strength and flexibility tutorials.

Approach

Sometimes the most effective approach
is the simplest...

We listened to our client’s concerns and
recommended a foundational audit.

Taking a cue from health and wellness basics
ourselves, we understood that you have to start slow to build a strong base and apply essential principles before you’re able to knock out 30 pushups and 25 burpees without gasping for breath.

GMB Fitness already had useful, targeted content on their site that helped people build that strong base.

They relied on us to be their “coach” and used
our audit to recommend tweaks in line with best practices for baseline optimizations of this content.

Execution

We hit the ground running with a foundational audit and identified 30 key pages to optimize for top priority issues. We kept our scope limited to their home page and top product pages to keep the process from becoming too overwhelming to implement our recommendations.

We pinpointed several long meta descriptions
and suggested other small tweaks that lead to a huge boost in performance for these pages in an astonishingly short time.

Approximately one month after our client
implemented our recommendations, they saw a 189.7% boost in organic visitors to the 30 pages we identified. These newly-optimized pages also resulted in a 63% increase in organic revenue from search.

In addition to helping our client boost organic
visibility and organic revenue, we earned their trust as consultants and set a sturdy foundation for future efforts.

Results

• 63% increase in organic revenue
• 189% increase in organic traffic
• 61% increase in organic transactions

Typically, it can take up to three months to see the full impact of a foundational audit on organic traffic and visibility. However, in just four weeks, we were able to see an impressive spike in visitors, organic revenue from search, and organic transactions for our client.

Wanting to be sure this uptick in visitors and
conversions wasn’t just due to seasonal MoM
pattern, we looked to our data for confirmation. Prior to implementation, GMB was averaging a steady 30% to 40% YoY increase in organic sessions. In four weeks after they implemented the suggested changes, GMB Fitness saw those YoY
sessions jump to a 55% to 65% increase.

Simple tweaks like putting their meta descriptions on a proverbial treadmill and other small changes made a big impact that led to 3x more organic traffic.