Automotive Client

The Challenge

Our client, one of the most recognized names in the automotive industry, found their top-of-funnel organic rankings eclipsed by retail and aggregator sites. We looked under the hood to uncover opportunities to steer our client towards higher search visibility befitting their market presence.

The Strategy

To turn the ignition on our client’s Page One visibility, we conducted several analyses that surfaced a variety of branded and non-branded terms to inform a robust organic content strategy and topic ideation. These findings indicated key areas of opportunity to provide added clarity for a segment of consumers starting their car-buying journey. From there, we shifted gears to transform that research into informational articles, helping prospective buyers learn more about branded product offerings, as well as educate them on more general automotive features and terms.

The Results

Our strategy earned some impressive mileage with approximately 12,500 organic sessions over a 30-day period. An article detailing a key product feature now ranks for 89 Page One keywords, on top of an additional 247 keywords now ranking. Out of the 105 keywords being tracked for newly-published pages, 40 are now ranking in position 1-19, with more content being rolled out monthly.