Our Latest Thoughts and Innovations

Get the latest industry updates, tutorials, and insights from our team on everything from digital strategy to career growth.
Featured Articles
Ai / Llm

LLM Ghost Citations: Why Your Content Is Working and Your Brand Isn't
Ai / Content Marketing

The Listicle Window Is Closing in AI Search: 30% Decline MoM
Organic Search / Geo / Ai Study

Where Organic Search & AI Traffic Behave the Same — and Where They Diverge. A Study of 2 years of Blog Data.
Ecommerce / Ai

How Marketers Must Prepare for Agentic Commerce in 2026

Insights from Creative Operations NY 2024: Balancing Budget, Creativity, and AI | Seer Interactive

How can we create more work with less budget, foster creativity, incorporate AI into our processes, build scalable systems, and support burnt-out teams? Essenti…

Creative Services / Ai

Are Custom GPTs Safe to Use with Nonpublic Data? | Seer Interactive

More custom GPTs are being released every day to OpenAI’s GPT library, including GPTs released by brands we already know and trust:

Ai / Chatgpt

Boosted vs. Paid Social Ads: Exposing Their Differences and Strategic Applications | Seer Interactive

In social media marketing, "boosted posts" and "paid social ads" are often used interchangeably, leading to confusion. Understanding their differences and knowi…

Paid Media / Paid Social / Digital Marketing / Ai

Optimizing Content for Generative Search Resulted in +40% Visibility

Generative Search Optimization: A Research-Backed Guide for Marketers

Ai