The lovely folks that run the software directory at Capterra asked me to come speak at their conference recently. They were kind enough to share the video with me, and here is a snippet. This is probably the most link building tips I've ever squeezed into such a short time. There are a LOT of opportunities here to build, high quality long lasting links in a white hat way. The core points in this video revolves around how you should be asking your client / teams questions that will show opportunities. This has a bit of a B2B / software marketing slant, but I guarantee there's things in here that EVERYONE can use. We discuss everything from securing links from .edus by offering discounts to getting links with testimonials. There's even tips on how to play the "race card" to build links, all in quality ways. Have you ever thought about offering your skills "in kind" to a non profit who lists out their in kind sponsors? I'm sharing a ton, so I hope it helps you out.
I'll be speaking at SES NYC, SXSW on major client screw ups, and Pubcon South all in the next few months, come say hello!
