Project Brief GPT: Advancing AI-Driven Workflows at Seer

Most teams spend hours revising project briefs—rewriting, clarifying, and aligning different perspectives. Yet, misalignment still happens. The problem often lies in outdated project planning methods.

At Seer, we established our AI Council in 2024, recognizing the critical need for structured and efficient processes. Building on our analysis of 167 recurring deliverables—where we found AI could enhance approximately 80%—we developed Project Brief GPT. This tool is designed to eliminate wasted cycles in project brief creation by prompting for essential details upfront, ensuring every brief begins structured and execution-ready.

Try Seer's Project Brief GPT

Why Project Brief GPT Exists

Project briefs shouldn't be treated as an afterthought or a mere formatting exercise. Yet many teams:

• Struggle with inconsistent briefing processes, leading to confusion.
• Waste significant time reworking details that should've been defined earlier.
• Rely on outdated templates that no longer match modern workflow demands.

Project Brief GPT addresses these pain points by creating a consistent, repeatable, and comprehensive briefing process from the outset. Seer's been big on the importance of  Project Briefs for a long time.

Seer’s Unique Approach

The Project Brief Assistant GPT is built specifically for structured output. It guides the user through important considerations, to ensure alignment on projects right from the start.

• Guided Prompting: Asks clarifying questions upfront, preventing assumptions.
• Strategic Structure: Uses templated structure for brief consistency.
• Review & Iterate: Encourages teams to refine briefs to align with execution realities

Step-by-Step Guide: Using Project Brief GPT

1a. Creating a Client Brief From Scratch

• From Scratch: If you're starting without material, the GPT can guide you through key project elements—objectives, stakeholders, deliverables.

1b. Build a Brief from Existing Materials

• From Existing Content: Input Slack threads, meeting notes, or previous briefs. The GPT structures and refines this information.

“Copy and paste existing docs and notes to form a new project brief”

2. Refining the Brief

• GPT prompts users for necessary clarifications and details, ensuring completeness.

3. Reviewing Output

• Always review and iterate on the brief; never send anything AI generates without a human review!

Internal Briefs: Accelerating Innovation

Project Brief GPT is equally valuable for internal initiatives:

• Transform good ideas from Slack threads into structured action plans.
• Clearly document ideas for internal R&D projects or team innovations.

Seer's ethos has always been to run fast, fail often, and build better. But with a 200+ innovative marketing team – maintaining both efficiency and innovation is a balancing act. Team members share so many great ideas in our Slack channels, but with how busy agency life can be, these ideas sometimes get missed!

The Project Brief GPT has allowed us to centralize 100+ innovation opportunities for team members to "grab-n-go" during focused innovation time. This allows the AI Council to ensure high-impact initiatives get the time and attention they deserve.

For example, Sandi shared a video to the team showcasing an early Google Trends custom GPT – we quickly wanted to add this to our innovation roadmap. By copying and pasting her video transcript into the Project Brief GPT, we were able to whip up a one-sheeter with Sandi's hypothesis, her tests, and potential solutions.

Now, we have a starting brief for our R&D project:

“Project Brief GPT effectively structures internal project initiatives.”

The Real-World Impact

Structured briefs lead to:

• Improved cross-team collaboration.
• Reduced revision cycles.
• More strategic project execution.
• Happier clients and more innovative teams!

Explore Project Brief GPT

Discover how Project Brief Assistant GPT integrates seamlessly into your current workflows, enhancing clarity and strategic alignment.

Pro Tip: Pair it with Slide Deck Outline GPT for effortless transitions from structured briefs to polished presentations.

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Author’s Note:
We're eager to hear about your experiences with Project Brief GPT. Reach out and share how AI streamlines your team's strategic workflows. Subscribe to know when we drop our next GPT.