Pro Bono Marketing Consulting for Nonprofits

Want to make a bigger splash online in 2025 but don't know where to start?

Seer's 6th Annual Pro Bono Marketing Consulting event is for you.

We'll help you navigate everything from showing up in Google searches, reaching people on social media, understanding your website's visitors, and more -- all in plain, easy-to-understand language. No need to be a digital marketer, we got you covered.

From January 20-24 2025, the Seer team will offer pro-bono digital marketing consulting to registered 501c3 nonprofits in the areas below.

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Jump to a Section to Learn More:

Pro Bono Consulting Services Available

How Our Pro-Bono Program Works

Consulting Services Detailed Guide

(not sure which service you need? Start here!)

Registration Form

Nonprofits register here:

Program Overview

Here are the key dates and an overview of how our yearly pro-bono consultations work:

Friday, January 10, 2025 - Monday, January 20, 2025

• Registration is open

• Sign up here!

Tuesday, January 21

Welcome Video Sent to Registered Non Profits

• This video outlines the different types of services the Seer Team can provide. You'll choose the division / service that aligns more directly with the challenges you're facing.

Nonprofits Choose an Appointment Slot

• Instructions will be included on how to sign up with a Seer Team member at a time that's convenient for you. We ask that you submit up to 3 questions that you’d like to discuss with a team member when scheduling. 

Tuesday, January 21 - Friday , January 24

Consulting appointments take place

• You'll meet with your Seer Team member to discuss your challenges and map a go forward plan.
  

Pro Bono Consulting Services Available

General Digital Marketing Strategy

• A general digital marketing strategy for nonprofits encompasses a broad range of activities aimed at raising awareness, engaging supports, driving action.

Project Management Basics

• Project Management basics includes defining clear goals, creating a detailed plan, organizing resources, managing timelines, and ensuring effective communication to deliver successful outcomes

Paid Media

• Paid Social Media Ads
• Google Ads/Google Grants

Search Engine Optimization (SEO)

• Local SEO (Google My Business)
• Content Marketing
  
  

Not Sure Which Area of Support You Need?

Here's some more detail on each area we consult on 

> General Digital Marketing Strategy for Nonprofits

A general digital marketing strategy for nonprofits encompasses a broad range of activities aimed at:

• Raising awareness
• Engaging supporters
• Driving actions like donations, sign-ups, etc.

These things are achieved using various online channels like the ones listed below: paid search, paid social, and SEO. They can also be achieved through organic social, email, public relations, events, strategic partnerships, and more.

Before executing any of those activities, you should ensure you have:

• Clear goals for the outcomes you want from your marketing
• Messaging to keep consistency across all activities
• An understanding of your audience and their motivations

>Project Management Basics

 Project Management basics will help you move your organizational systems from spreadsheets to more sophisticated systems. This may include:

• Tips for email management including leveraging free tools
• Integrating automations in daily workflows
• Exploring project management tools

> Search Engine Optimization (SEO) for Nonprofits

SEO, or search engine optimization, is about making your nonprofit's website more visible on search engines like Google and Bing. When people use Google or Bing to look up things that are connected to what your nonprofit does, having your website SEO optimized can help it show up higher in the search results.

This means more people are likely to visit your site and learn about your cause, potentially leading to more support and involvement.

What SEO is Great For

• Targeted Visibility on your Cause & Services: Attracting visitors who are actively searching for information related to your cause or services.
• Building Credibility: A strong presence in search results can make your nonprofit appear more reputable and trustworthy.
• Sustainable Growth: Once your SEO efforts gain momentum, they provide a steady stream of visitors over time without ongoing costs for each click.

The goal of SEO is to make it easier for those who are looking for your cause or services to find you. A well-executed SEO strategy can significantly boost your nonprofit's online visibility and credibility over time.

> Paid Search for Nonprofits

Paid search is a way to make sure your nonprofit shows up at the top of the results list when people use search engines like Google and Bing to search for topics that are connected to what your nonprofit does

You create ads that appear when someone searches for words related to your cause and services.

You only pay when someone clicks on your ad.

What Paid Search is Great For

• Targeted Reach: You can reach people precisely when they're searching for information related to your cause.
• Controlling Budget: You decide how much you're willing to spend per click and can set daily budget limits.
• Measurable Results: You can track exactly how many people see and click on your ads, making it easier to understand your ROI.

The goal of paid search is to put your nonprofit in front of people who are actively seeking information related to your cause. With careful management and a clear strategy, it can be a powerful tool to increase visibility and drive action.

> Paid Social for Nonprofits

Paid social is like a spotlight for your nonprofit on platforms such as Facebook, Instagram, and Twitter. It's about paying a little to ensure more people see your message. You're essentially buying space where your ideal audience have a better chance of noticing your posts.

What Paid Social is Great For

• Spreading the word about an event
• Fundraising campaigns
• Significant updates about your work

Remember, the goal is to find and engage people who care about your cause and might help support it.