Google Ads Editor is a must-have tool for advertisers managing large-scale campaigns, but are you truly maximizing its potential?
Beyond basic bulk edits, this tool can offer unparalleled efficiency and control over how you manage accounts, saving time and boosting performance.
In this blog, you’ll discover advanced tips and tricks to:
- Harness the latest features to simplify complex workflows
- Streamline bulk edits for faster, error-free updates
- Implement must-know strategies to drive greater efficiency and results
Essential Tips
Before jumping into advanced strategies, make sure you’re getting the basics right. These tips can help improve your workflow and set the stage for smoother campaign management.
Tip #1: Ensure You’re Running the Latest Version
Regularly checking for updates to Google Ads Editor is a simple step that can make a big difference in the way you use the application.
The latest version can include essential technical upgrades like faster performance, support for new features, and fixes for those frustrating bugs. Staying updated ensures you’re always working with the latest features, making your workflow smoother and saving you valuable time.
[TIP] Don’t wait—check for the latest version today! You can view details of the latest version release here. This will let you know what features are new and also deprecated.
If an update requires you to re-download the account, it will prompt you to manually make the update or the update will be installed in the background. Google Ads Editor will notify whether there is an available update in the bottom right corner of the application. It will either simply note the version number or note that an update is available.
Tip #2: Get Recent Changes
Making sure you always "Get Recent Changes" in Google Ads Editor is super important for making sure you’re working on campaigns in their most recent state. It pulls in the latest data from your account, so you’re always working with the most accurate info. Whether it's new ads, budget changes, or updated keywords, syncing ensures nothing slips through the cracks.
You can find the “Get Recent Changes” button on the top toolbar of the application (it has the download icon).
[TIP] Selecting the "More Data" option in Get Recent Changes is a great choice when you need additional details on metrics like performance and engagement. It pulls in deeper insights such as Quality Score or Bid Estimates, giving you a clearer view of how your campaigns are doing at scale and helping you make more informed decisions.
Tip #3: Use Dark Mode
Dark mode in Google Ads Editor is a lifesaver when you’re spending hours fine-tuning campaigns or completing a campaign build. It’s way easier on your eyes, especially late at night or in low-light settings, and cuts down on glare so you can stay focused. If you’re in there for the long haul, switching to dark mode makes everything a lot more comfortable.
[TIP] Switch to dark mode by selecting the little moon/sun icon in the bottom right corner of the application.
Build & Update Tips
Now that you’ve got the basics covered, we’ll go over tips to make building and updating your campaigns in Google Ads Editor a whole lot easier.
Tip #1: Utilize Bulksheets and the Make Multiple Changes Feature
Using bulksheets in Google Ads Editor is a great way to simplify uploading keywords, RSAs, and other campaign elements. Instead of making changes one by one, you can handle everything at once through a spreadsheet.
It’s especially useful for large campaigns, helping you stay organized and make updates faster and easier. Plus, you get a chance to double-check everything before it goes live.
The "Make Multiple Changes" feature in Google Ads Editor makes uploading bulksheets super straightforward. You can paste data directly from your spreadsheet or upload a file, and Editor will map everything to the right fields automatically, as long as you use a proper Header row. You’ll also have the opportunity to review the import to make sure everything is lining up correctly.
[TIP] Uploading your bulksheet at the right level in Google Ads Editor is key to avoiding unnecessary headaches. For example, if you’re uploading a keyword bulksheet, make sure you’re in the "Keywords" section before you start. This ensures the data is applied correctly and saves you from having to redo uploads or sort through misplaced entries.
Tip #2: Take Advantage of Copy & Paste
Copy and paste in Google Ads Editor is one of the simplest but most powerful tools for managing your campaigns efficiently. Whether you’re duplicating ads, keywords, or entire campaigns, it saves you from re-building the same assets over and over between campaigns or ad groups.
It’s especially helpful when you’re making slight variations to test geos or rolling out similar setups across multiple campaigns. Plus, the ability to copy settings or structures between accounts, makes scaling and standardizing your campaigns a whole lot easier.
There are endless ways to leverage Copy & Paste such as extensions, negative keyword lists, or tracking templates making duplicating over assets or settings easy.
Tip #3: Filters are Friendly
Filters in Google Ads Editor are a lifesaver when you’re working with a ton of campaigns or ads. They help you quickly find exactly what you’re looking for—like paused keywords, ads that need tweaks, or campaigns missing settings—without digging through everything.
[TIP] Filters in Google Ads Editor work much faster than in the browser because all your data is offline. There’s no waiting for pages to load, so you can quickly narrow down what you’re looking for.. It’s a more efficient way to manage large accounts and handle updates without delays.
Google Ads Editor offers some unique filter features you won’t get in the browser, making it a powerful tool for campaign management. For instance, you can filter for specific custom rules you've set up, like finding all keywords that exceed a certain word count or ads missing multiple headlines.
You can also use hierarchical filters, allowing you to narrow down data across multiple levels, like only seeing keywords in paused ad groups. These advanced options let you dig deeper into your data and make updates more efficiently than you could in the browser.
New Features to Leverage
Our take on the latest features introduced in the newest version of Google Ads Editor, designed to make managing your campaigns easier, faster, and more efficient.
Tip #1: Create AI-generated images
Google Ads Editor now lets you generate AI-created images from a simple text prompt. Just type in what you need, and the tool creates an image you can use directly in your ads.
It’s a fast way to get custom visuals without relying on designers or stock photos, helping you create ads more efficiently.
Here’s how to use the new AI-generated images feature in Google Ads Editor:
- Open Google Ads Editor: Make sure you’re using the latest version to access this feature.
- Select an Ad Asset Type: Go to the ad or campaign where you want to add an image. Click on the image or media section to upload assets.
- Choose AI-Generated Images: In the image selection window, look for the option to generate images using AI.
- Enter a Text Prompt: Describe the image you want, such as "a bucket of candy".
- Generate the Image: Click the "Generate" button and wait for the AI to create the image.
- Review and Select: Browse the generated options, choose the one that fits best, and add it to your ad.
- Save and Apply: Finalize your changes and upload them to your Google Ads account.
Tip #2: Export to Google Sheets
The new Export to Google Sheets feature in Google Ads Editor makes it easier to share and collaborate on campaign data. Instead of saving a .csv file to your computer, you can now export directly to a Google Sheet. This saves time and simplifies the workflow, especially when working with a team.
Once the data is in Google Sheets, it’s easy to share, edit, or analyze in real-time without needing to upload files manually. It’s a great option for staying organized and streamlining collaboration on your campaigns.
Tip #3: Crop Images Directly in Google Ads Editor
Google Ads Editor now (finally) lets you crop images directly from the asset library. This feature allows you to quickly adjust images to fit your ad requirements without needing separate editing tools.
Once cropped, the new version is automatically saved in the asset library, ready to use in your campaigns. You can access this tool from both the image library view and the image picker, making it simple to customize visuals on the spot.
Leverage these tips moving forward!
By leveraging these tips and the latest features in Google Ads Editor, you can streamline your workflow, save time, and get more out of your campaigns.
Whether it’s using AI-generated images, filters, or account-level tools, staying on top of these updates will help you work smarter and achieve better results. As Google Ads Editor continues to develop new versions, integrating these strategies into your routine will ensure you’re always a step ahead in managing and optimizing your campaigns.
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