ICYMI
Missed the event but want the insights? We’ve gathered all of our Power BI learnings into one lab for you to uncover insights and make data-driven decisions: A Guide to Power BI: Big Data for Digital Marketers
Speakers
Wil Reynolds
Founder & VP of Innovation @ Seer
Adam Saxton
Power BI, Principal Program Manager @ Microsoft
Matt Wohlmacher
Bing, Account Manager @ Microsoft
Lisa Devieux
Data Strategy Lead @ Seer
Audrey Bloemer
Associate Dir. of PPC @ Seer
Recap
This event highlighted what was possible when you finally live into big data. Our speakers discuss how to make data-driven decisions by combining your SEO and PPC data at scale using Power BI.
Power BI is the strategy integration tool we use to better understand our audience. At Seer, we believe the best way to get teams to work together is by using their data. Combining their data into one place forces conversations to happen and often reveals insights that aren’t available in siloed data and execution.
What We Covered
How to make your SEO data talk to your PPC data at scale
What Power BI is and what it could do for you
How business intelligence can weigh into decision making
Easy and actionable Power BI digital marketing templates
Data storytelling through advanced visualization
How to pull out insights that map to business questions/goals
How we’ve turned Power BI learnings directly into action for our clients
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