A Creative, an Audience Researcher, and a Data Strategist walk into a bar…or rather the 7th floor of Seer HQ in Northern Liberties, Philadelphia….
Speakers
Kristin Bigness
Sr. Creative Manager
Teresa Lopez
Content Lead
Christina Blake
Sr. Data Strategy Manager
Recap
This event gathered together marketing practitioners, designers, and data strategists to integrate audience research, data, and design to earn your customer’s attention and increase ROI. Each of our team members individually discussed– How to Build a Culture of Data-Driven Design, Stop, Analyze, and Listen: leveraging qualitative audience research, and Scaling Audience Research with Data Visualization.
What We Covered
Ways to leverage big data practices when it comes to understanding your customer and how to reach them
How to earn your customer’s attention and stand out against competitors
How to find and develop channel agnostic insights that drive integration across your marketing channels
How to get your team to integrate your cross-channel marketing strategy
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