At Seer, we've always prided ourselves on being at the forefront of innovation, building what we cannot buy to deliver unparalleled value to our clients. Those who work with us know us to be a scrappy agency that loves to solve complex problems.
Today, we're thrilled to announce our latest solution: ChatGPT Tracking, we showed you 2 low-fi ways (Video) to DIY as well, which we've now automated and leveled up.
Why ChatGPT Tracking, and Why Now?
Marketers have been seeing the signs of a major shift over the past year. People have new ways to find answers to their problems. We’ve long moved past the ten blue links, and we’ve now moved past Google search as a proxy for SEO. Search marketers must evolve and identify all of the ways audiences are searching and finding information to ensure their brand and products are present. While traditional search engines remain dominant, AI-powered chatbots and generative engines are gaining traction at an absurdly fast rate. This presents both opportunities and challenges for brands looking to maintain visibility and relevance.
Our stance? You cannot optimize what you cannot measure. ChatGPT Tracking is our answer to this new frontier in digital marketing.
What Is ChatGPT Tracking?
ChatGPT Tracking is a pioneering tool designed to monitor and analyze your brand's presence in AI-generated responses across various large language models (LLMs) and chatbots. We started with ChatGPT given its market share, but our solution was designed to be model agnostic. In other words, as consumers evolve and more users flock to tools like Google Gemini or Claude, we’ll be poised to launch those offerings as well.
Key features include:
- Comprehensive Monitoring: Track specific questions that your audience is asking and identify all of the brand entities and topics included as answers to those questions.
- Data-Driven Insights: Generate reports that help you understand your share of voice in AI answers, allowing for informed decision-making and strategy refinement. For Seer clients, you have heard us champion the concept of a ‘when to care’ threshold - this is a great place to start.
- Competitive Analysis: Gain valuable insights into how your brand stacks up against competitors in AI-generated responses. Great for contextualizing your visibility in these tools.
- Content Enhancement Recommendations: Identify opportunities to improve your existing content to better align with AI-driven search behaviors. By tracking the topics consistently mentioned in answers to your tracked questions, we can identify the gaps in content and context that must be addressed.
Why Does ChatGPT Tracking Matter?
- Expanding Digital Touchpoints: As AI chatbots become more integrated into the consumer journey, understanding your brand's presence in these new channels is crucial. Remember, Gartner predicts that search engine volume will decline by 2026 due to AI Chatbots. Understanding how much (or little) your audience will be impacted is crucial.
- Proactive Strategy Development: By tracking AI-generated responses now, you'll be better positioned to develop strategies for this emerging space. We aren’t sure about the potential of Large Language Model Optimization (LLMO) and Generative Engine Optimization (GEO), but we are sure that you cannot optimize what you cannot track.
- Misinformation Management: Quickly identify and address any inaccuracies or misinformation about your brand in AI-generated content. Ensure your audience is seeing the most accurate and up to date information about your products and brand.
- Future-Proofing Your Marketing: As the digital landscape evolves, ChatGPT Tracking ensures you're not left behind. Right now you likely have little to no referral traffic coming from these engines, but this will change over the next 6-12 months and brands must be ready.
Our Approach: Measured Optimism
While we're excited about the potential of AI in marketing, we're also pragmatic. Data shows that traditional search engines still dominate consumer behavior. ChatGPT Tracking is designed to complement, not replace, your existing digital marketing efforts.
We believe the advancements of Generative AI are driving an inflection point in digital marketing, changing both how we work (as marketers) and how we search (as consumers). ChatGPT Tracking is one way we are helping marketers navigate this change confidently.
How do I get started?
ChatGPT Tracking is currently being rolled out to current Seer clients at no additional cost. If you’re searching for an agency partner, we’d love to chat and see how we can help.
For non-Seer clients interested in early access, we're offering a first-come, first-serve limited beta program. We know that budgets are tight for marketers and it’s always our personal preference to try before we buy. To that end, we’ll be offering complimentary baseline reports for non-Seer clients. To be among the first to receive access for this tool, make sure you are signed up for our newsletter.
