Marketers have more channels to worry about than ever before. New platforms like AI Search Engines and Chatbots are top of mind for many executives. But, how much attention should marketers heed to these channels? How do we contextualize new, exciting technologies with our overall efforts? We found these charts eye opening in their ability to do just that.
ChatGPT is the #1 Most Used Chatbot Globally
As of December 2023, ChatGPT was the most used chatbot globally, with Bing close behind. Note that as of September 2023, Gemini (formerly Bard) begins to break away from the bottom of the pack.
Who should see this chart: The person who doesn’t believe anyone is really using AI Chatbots
Bing reigns supreme in the US, for now
When we narrow our scope down to the US, we can see that Bing is far ahead of ChatGPT’s usage for now. Remember that Bing has been a household name in the US since 2009, so this isn’t overly surprising.
Who should see this chart: The person who doubts Bing matters for their audience
While Gemini's (formerly Bard) market share is relatively low, it’s rated the #2 best LLM
This is a surprising development but one backed by a reputable source.
Who should see this chart: Anyone who thinks you can’t trust Gemini based on previous poor experience.
Traditional search engines still dominate market share
It’s critical to monitor AI Search Engines and Chatbots, but for now, our emphasis should be placed on platforms where the vast majority of our audience is: Google and Youtube. Further, if you’re exploring new entry points, note that Tiktok may be worth a look as well.
Who should see this chart: The person who wants you to drop everything related to your SEO Program to focus on AI Search
Despite currently low market share, Generative AI is being adopted by consumers quickly
Adopting new technologies is a part of our culture now, so it’s not surprising to see this trend increase at a rapid rate. That said, when a relatively unknown brand reaches 1 million users within days, everyone should take note.
Who should see this chart: The person who doesn’t get the hype about ChatGPT
Researchers consistently underestimate the speed of AI advancements
An especially interesting facet of AI is that we have a history of being wrong about forecasting the speed of its advancements. While this trend could certainly reverse, if it continues we may need to accept the current speed of advancement as the new standard.
Who should see this chart: The person who thinks we’re way too early to worry about the impact of AI on society
ChatGPT has been seen as more trustworthy, useful, easier to use, and of higher quality information than Google (!)
This is one small study, but it mirrors the anecdotal evidence I have seen. These chatbots are entering the space during a pivotal period of dissatisfaction in Google’s core search product.
Who should see this chart: The person who wonders if anyone really trusts ChatGPT
This platform quietly and consistently attracts ~2 million daily active users (!)
Character.ai has a way of popping up in the fringes of many datasets tracking the use of AI. As a marketer, it’s not obvious what role it could play in your audience’s journey, but the consistent usage speaks to its potential.
Who should see this chart: Anyone hoping to catch the next big thing in AI chatbots.
Where do we go from here?
Our hope is that these images are helpful in broadening perspectives and contextualizing news. If this format is helpful, let us know through Seer’s social media and we’ll make it a series.
