I Built a Tool to Watch ChatGPT Search, and It Predicted My Next Question
TL;DR I wanted to understand how ChatGPT searched, so I wrote a script to watch it and tracked 3 random shopping conversations: a carry-on suitcase, a cloud bac…
.png)
Agentic Commerce May Break Your Measurement Before It Breaks Your Strategy.
TL;DR AI agents can complete a purchase without ever loading your site, so GA4 may never record the sale while your order system does.
.png)
Same Prompt, Different Data Structure: ChatGPT's Search Data Keeps Changing
TL;DR I ran the same ChatGPT prompt multiple times and saw the search data change across weeks, days, and even minutes Between Sept. 3 and Sept. 16, ChatGPT's u…
.png)
Competitive Analysis for Paid Media: How To Find the Broken Stage
TL;DR Competitive research can show which stage of your funnel is broken (Be Seen, Be Believed, or Be Chosen) and which channel to fix it in.
.png)
Re-imagining AI Visibility KPIs in a Query Fan Out world
Wil, take me right to the KPI for long term sustainable GEO visibility!!
-png.png)
SaaS Marketers - Promote your Claude & Codex connectors & win in AI search
Claude and I had a 12,000 word back and forth on how to use Cloudflare and GA4 data to answer a hard question. If you were a SaaS marketer what would you do wit…
AI Citations Aren't Your Top KPI: ChatGPT-5.6 Luna Runs More Targeted Searches
TL;DR We ran a direct comparison of 346 matched prompts to see whether ChatGPT-5.6 Luna behaved differently from GPT-5.5 GPT-5.6 Luna used web search more often…
.png)
Our Most Valuable Blogs of 2026: According to Our Readers
What's my favorite horror movie? When I patted myself on the back for setting up an ~autonomous workflow~ that kept our newsletter subscriber hygiene clean by a…
Are You Struggling with Market Pressure or Operational Readiness? Use Our 2x2 Framework to Find Out
TL;DR If your performance numbers are down, your single-axis maturity model might be telling you to solve for the wrong problem A true framework should factor i…
.png)
Google Is Not Going to Stop Ranking Your Claude-Assisted Content
TL;DR Claude’s watermark only flags that Claude was “likely involved,” so it can’t tell a fully AI-drafted piece from a human draft Claude lightly edited It’s a…
.png)
AI Can Do More for Project Management Than Note-Taking: 4 Ways to Level-Up Your Usage
TL;DR AI is more than just a summary or synthesis tool for project managers, and the best PMs will use it to become a better strategic partner PMs can use AI to…
.png)
AI Visibility Is Lying to You: There’s No One-Size-Fits-All AI Search KPI
TL;DR Everyone measuring AI search is defaulting to the same KPIs, but there is no one-size-fits-all AI search KPI New research shows 54% of AI search categorie…