Michelle has worked in both SEO & Analytics divisions and was one of the original team members with the launch of Seer’s Analytics division. She has a passion for data-driven marketing & having crossed divisions herself, she’s always looking for cross-division strategies to bring the best marketing solutions to her clients. If you’re working with Michelle, she wants to know all the different things you’re working on and finds joy in finding creative & unexpected ways to support your business goals.
Prior to Seer, Michelle worked as an account manager and director of web and communications strategies at a marketing communications firm. Her experience spans a variety of digital & traditional marketing aspects including web analytics, SEO, front-end coding, information architecture, email marketing, newsletter development, writing, and more. She holds a Bachelor of Science in communication from Boston University.
Michelle is a past president on the Friends board for her local Philly public school and has served on the board as a member-at-large for several years. She’s also an active supporter and previous volunteer at the Breastfeeding Resource Center in Abington, Pa., a nonprofit providing clinical and educational breastfeeding services as well as parent classes in the greater Philadelphia area.
In her spare time (which with 2 kids isn’t a lot) Michelle likes to craft – knitting, sewing, card making, miniature painting, and more. She also enjoys reading and playing board games with friends & family. In a previous life, she was a performer – acting, singing, and dancing primarily in children’s theater – and still takes dance classes when she can.