20+ Years in Digital Marketing and Innovation
The Job of Marketing is to be seen, believed, & chosen
Seer Interactive is the digital marketing agency known for leading in AI research, development, and strategy, solving some of the toughest challenges across Organic Search, GEO, Paid Media, Analytics, and Creative.
Seer's point of view
The way people find and choose brands has already changed.
AI answers are reshaping visibility and shifting where decisions happen. And it doesn't stop at search. It's changing how media performs, the role your site plays, how we measure performance — and how customers decide who to trust.
We don't wait. We study it, test it, and build around it. Since January 2023, we've been publishing AI studies that have been cited by Forbes, eMarketer, Fast Company, Semrush, Search Engine Land, Ahrefs, and other industry leaders.
As seen on






AI Overviews & impact
67%
decline in organic CTR when not cited in AIOs.
Performance isn't driven by ranking anymore — it's driven by whether your brand is included in the answer.
Read the 2026 AIO CTR study →Brand impact on citations
~5×
higher citation likelihood when a brand is pre-selected in AI.
AI systems decide which brands to recommend before they retrieve sources. Your content can be cited, but a competitor can still be chosen.
See the data behind ghost citations →AI & brand reputation
1
negative review shaped AI's answer.
Even with overwhelmingly positive signals, AI surfaced the one outlier. AI doesn't balance perception — it amplifies it.
Learn about the brand reputation experiment →AI visibility drivers
7.8×
more AI visibility for brands with strong digital signals.
AI is finishing a story already written about you. It pulls from the signals already associated with your brand.
See what 231,347 LLM responses showed →Three years of original AI Search research. New studies every month.
See all our research →Seer's approach to ai & innovation
We don't wait for case studies. We write them.
Every test, every miss, every win. We share it with you. If we see that AI Overviews cost our clients their traffic or are messing with ad performance, we don't "fix it", we publish the data so everyone advances.
Wil Reynolds has been pressing on what everyone else accepts since before most agencies knew what GEO was. Our R&D team tests on real clients, publishes the results — good or bad — and builds tools for what's coming next.
Seer's approach to ai & innovation
We don't wait for case studies. We write them.
Every test, every miss, every win. We share it with you. If we see that AI Overviews cost our clients their traffic or are messing with ad performance, we don't "fix it", we publish the data so everyone advances.
Wil Reynolds has been pressing on what everyone else accepts since before most agencies knew what GEO was. Our R&D team tests on real clients, publishes the results — good or bad — and builds tools for what's coming next.
The Seer Newsletter | Bimonthly
We experiment, you win.
What we're learning, researching, and finding — plus our unfiltered take on what actually matters. Free, twice a month, no fluff.
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You Don’t Need Another Vendor. You Need a Partner.
A partner who knows when to stop optimizing for rankings and start optimizing for humans. By connecting the dots across digital with integrated marketing, we help build the brands to beat.
Proud to Be a Certified B-Corporation
We’re Committed to Our Community
$15M
given back to the community by 2032
$802,595
donated in 2024 to causes close to heart
5000+
volunteer hours by our team members in 2024
$99K
in pro Bono digital marketing services in 2024
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