Purna Virji gave this talk at the SEOmoz Meetup at the Search Church on 5/10/12. She talks about how to stand out as an expert, making your customers fall in love with you, and getting high quality relevant links.
http://youtu.be/Lg7IwSgEY00
Previous video: Rachael Gerson - KPIs for SEO: Common Pitfalls & Misconceptions
Coming up next: Chris Countey - Everything You Need to Know About Google Authorship in 8 Minutes
About these videos:
This is the 6th of 9 presentations from the SEOmoz Meetup at the Search Church on 5/12/12. I'll be posting each presentation in the order they were given over the next several days. After the last presentation, I will have a link to all the slide decks and an MP3 of the entire meetup.